Lab Scientists Become the Faces of Their Haircare Brand to Explain Their Own Tech
Creatrip Team
21 days ago
KAIST chemistry professor Lee Haeshin and researchers from startup PolyphenolFactory are serving as ad models for their haircare brand Gravity, choosing scientists over celebrities so developers can directly explain the product’s technology. Gravity’s key ingredient is a lab-developed polyphenol that binds to hair proteins so functional molecules stay on hair even after rinsing. The team—about one-third scientists—focused on scaling up lab materials to factory production, testing texture and scent, and verifying real-world effectiveness. They plan to keep researchers as brand spokespeople for 5–10 years, prioritizing R&D investment over celebrity marketing and emphasizing scientist-led trust and responsibility as their products reach consumers. (polyphenol: a plant-derived compound that can bind proteins)
