Lotteria Names 96 Top Franchise Stores Based on Performance Metrics
Creatrip Team
24 days ago
Lotteria, run by Lotteria GRS, selected 96 top-performing franchise stores in its 2026 first-half evaluation and held a Top-Store awards ceremony. The assessment shifted from basic maintenance checks to performance-focused criteria reflecting market and consumer changes, evaluating sales (Growth), customer management (CRM), and quality (Operation). Winners included 24 top stores and 72 excellent stores across eight regions. The CRM evaluation used data from Lotteria’s app “Lotte Eats” (롯데잇츠) to analyze order frequency, customer types, and ages to help stores improve customer engagement and sales. Lotteria GRS shared winning stores’ management 사례 (case studies) at the ceremony and plans to hold Top-Store events twice yearly to share best practices and boost franchise competitiveness. The new approach emphasizes store-level business outcomes like sales growth, customer care, and quality rather than mere operation status.
