Nongshim Brings 'Shin Ramyun Factory' Interactive Booth to Gamescom 2026
Creatrip Team
24 days ago
Nongshim is showcasing an interactive 'Shin Ramyun Factory' booth at Gamescom 2026 in Cologne (Aug 26–30) to engage global MZ-generation gamers. The indoor exhibit features four games—'Pumping Game' (team pump to inflate SHIN cup noodles), 'Skee-Ball' (individual play to land four balls), 'Noodle River' (four-player cooperative noodle retrieval), and 'Topping Ball' (place key ingredients into packaging)—with players earning 1–4 points to redeem different rewards at an outdoor area. Nongshim also sponsors the 'gamescom beach' relaxation zone under the theme 'TASTE SHIN,' offering Shin Ramyun sampling, a photo zone, and lounge space. On Aug 27, Nongshim’s Europe head presented the brand’s 40-year global growth strategy and plans to boost awareness in Europe through experiential B2C marketing, positioning Shin Ramyun (a popular Korean instant noodle) as a global soul food.
