DAILIST Debuts Classic, Mature Fall Collection Emphasizing Everyday Elegance
Creatrip Team
22 days ago
DAILIST, a women’s brand from WELLMADE (a fashion edit shop by Sejung Group), has launched a new fall collection focusing on the rising “adult woman core” look— polished, calm, and sophisticated everyday wear. The ‘DEEPER, SLOWER’ themed line emphasizes deeper colors and restrained silhouettes suited for transitional and full autumn. Key pieces include a soft suede jumper in dark brown, a versatile belted trench dress that can be worn as a dress or open like a trench coat, and two-tone layered knits ideal for the ongoing ‘layered’ trend. The collection also features brown cardigans, muted pink blouses, and deep-blue shirts to broaden styling options. Since its 2015 launch, DAILIST has grown by offering refined, comfortable daily wear and saw strong performances from celebrity collaborations and supporter-driven content. The new collection will be sold online at Sejung Mall and at WELLMADE stores, with a special autumn promotion on Sejung Mall. (WELLMADE: a Korean fashion edit shop)