R septembre Expands Offline Footprint with Major Department Store Openings
Creatrip Team
25 days ago
Contemporary womenswear brand R septembre, incubated by fashion company HagoHouse, is accelerating offline expansion after strong growth — with offline sales up 42% in H1 2026 and offline accounting for 70% of total revenue. In August the brand opens stores at Hyundai Department Store Pangyo, The Hyundai Seoul and Hyundai Trade Center, bringing its domestic offline network to nine locations including the Hannam flagship. HagoHouse plans three more department store openings focused on contemporary zoning and prime shopping districts, targeting six new stores in the second half of the year. R septembre has also shown regional strength in Busan and Daegu, with strong performances at Shinsegae Centum City and the new Shinsegae Daegu store. HagoHouse credits strategic site selection, signature lines, and organic celebrity/influencer wear for driving brand awareness. HagoHouse is a full-service brand incubator and operator, managing around 40 brands and over 150 mono-brand stores and outlets as of July 2026.
