[Cooking&Food] 70,000 Scoops in a Month: New York Premium Ice Cream Wins 2030s
Creatrip Team
22 days ago
Van Leeuwen, a New York ice cream brand known for starting from a truck and using just five core ingredients (cream, milk, egg yolks, cane sugar, salt), sold about 70,000 scoops within a month after launching three South Korea locations in July. The brand emphasizes natural flavors and traceable origins—Madagascar vanilla beans for vanilla, Sicilian pistachios for pistachio—and avoids artificial colors and stabilizers (인공 안정제). Four vegan flavors are also offered. Customers linger to choose from 24 flavors, often buying samplers or pints. The product’s texture melts faster and feels creamier because of higher egg yolk content and no artificial stabilizers. At 5,500 won per scoop, consumers—especially younger adults—are treating premium dessert purchases as experiential, caring about ingredients, provenance, and production methods when selecting a single scoop.
