Viva Italia Pops Up in Garosu-gil: CJ OnStyle Brings Italian Brands to Seoul
Creatrip Team
23 days ago
CJ OnStyle partners with the Italian Trade Agency (ITA) for ‘VIVA ITALIA,’ an online-offline campaign running through next month featuring a nonstop pop-up store on Garosu-gil (a trendy Seoul street). The pop-up recreates Milan, Rome and Naples lifestyles, showcasing Italian premium brands across fashion, beauty, living and mobility. Highlights include niche perfume brand Acqua di Parma (live mobile showcase on June 3), deodorant Borotalco, scooter maker Vespa, 140-year-old bicycle brand Bianchi, olive oil Muraglia, moka-pot brand Bialetti, design furniture Magis, lighting brand Artemide, mattress brand Dorelan and shoes from Geox. CJ OnStyle says the project leverages ITA’s local network and CJ’s sourcing and content-commerce strengths to introduce Italian craftsmanship, design heritage and culture to Korean consumers.
