AMOMENTO Opens First Department Store Shop at The Hyundai Seoul, Previews 2026 F/W Collection
Creatrip Team
23 days ago
AMOMENTO opened its first department store location on the 3rd floor of The Hyundai Seoul in Yeouido on Aug. 27. The 27-pyeong (about 89 sq m) shop — the brand’s third offline space after stores in Seochon and Hannam — will be the first place to show and sell its 2026 fall/winter collection. The collection is inspired by traditional Western tailoring from old “yangjangjeom” (Western-style tailor shops) and blends Eastern aesthetics with Western tailoring: vintage atmospheres, Oriental design cues, and handcraft techniques reinterpreted for modern garments. The line is available in-store immediately and expands to AMOMENTO’s online store and other locations from Sept. 1. To celebrate the opening, the brand offers a 10% discount and a limited floral bag gift at The Hyundai Seoul through Sept. 20; purchases over KRW 1,000,000 receive a mint “raccoon V-neck knit.” The shop also features an “AUTOFOTO” photo booth. More details are on AMOMENTO’s official website and social media.
