Tidesquare’s Tour비스 Select Wins Top Travel Agency Culture Award at Virtuoso Travel Week
Creatrip Team
25 days ago
Tidesquare’s luxury hotel platform Tour비스 Select won the inaugural Best Travel Agency Culture Award at the 2026 Virtuoso Travel Week in Las Vegas, becoming the first winner from Northeast/Southeast Asia. The award recognizes organizations that foster success, attract top talent, and boost employee engagement and satisfaction. Tidesquare CEO Yoon Min said the accolade will strengthen global partnerships and trust among domestic members. At the Virtuoso Travel Tech Summit, Tidesquare was the only Korean company to present, sharing AI-driven workflow innovations that saved teams over 200 hours per month by automating routine tasks under an “AI First, Human Final” approach; saved time was reallocated to customer service, partner support, and bespoke concierge work. The company plans to expand travel-specific AI applications to deliver personalized experiences that consider travelers’ purposes, schedules, and companions. (Tour비스: the platform name mixing “Tour” and the Korean word 비스, used as a brand element)
