Hotels Market ‘Experience’ Gifts for Chuseok — From 90,000₩ Beef Sets to ₩300 Million Wine
Creatrip Team
24 days ago
Ahead of Chuseok, major Seoul hotels are expanding gift sets to offer not just premium hanwoo (Korean beef) and seafood but also chef-prepared ready meals, branded scents, bedding and stay or dining vouchers — packaging the ‘hotel experience’ as gifts. Price ranges span budget-friendly hanwoo packages (around 90,000 won) to luxury items like a limited Romanee-Conti 2017 wine set priced at 300 million won. Hotels such as InterContinental Parnas, Four Seasons Seoul, Hotel Shilla, Lotte and others feature curated food sets (including truffle, caviar and foie gras pairings), ready-to-heat gourmet dishes, regional produce and diversified kimchi gift options. They also sell lifestyle goods — diffusers, candles, premium towels and goose-down bedding — and vouchers usable for rooms, restaurants and spas. The trend highlights hotels leveraging their culinary and service identities to meet varied budgets and gift preferences for the holiday.
