Shabu-All-Day Sees Daily Sales and Visits Rise After Summer Menu Rollout
Creatrip Team
24 days ago
Shabu-All-Day, a shabu-shabu buffet chain, reported increases in daily average sales (+20.3%) and customer visits (+18.8%) after expanding its summer menu nationwide between July 30 and August 10. The operator, All Day Fresh, said the new offerings highlight shabu-shabu as a warming, healthy meal and include seasonal health foods and fruit desserts. Signature items sourced directly from production areas include wild eel from Tongyeong (통영) and abalone from Wando (완도) served as grilled eel, eel rice bowls (DIY), and abalone seaweed bibimbap (DIY). Dessert options feature unlimited fresh melon—priced around 20,000 won—for customers. The variety appeals across generations: middle-aged diners seeking energy-restoring dishes, children looking for sweet treats, and young customers, leading to more family visits. The chain plans further soup-based new menu items for autumn. (DIY indicates do-it-yourself style dishes.)
