Adorable Key Rings - A Cute Trend Among South Korean Millennials and Gen Z
Creatrip Team
a year ago
In South Korea, millennials and Gen Z are embracing the trend of 'decorating' as a form of self-expression, with 'bag decoration' becoming particularly popular. Known as 'baggu', this trend involves attaching cute keyrings featuring small animals or cartoon characters to bags. This movement is part of the larger 'muhae-ryeok' (innocuous powers) trend, which emphasizes harmless, stress-free items that bring comfort and joy. Iconic characters like Hello Kitty and Miffy are experiencing renewed popularity. Keychains previously viewed as inconvenient souvenirs have regained popularity as adorable bag accessories. This trend offers a psychological refuge amid social and economic pressures, allowing young Koreans to express individuality while also finding comfort.
