Discovery Expedition Opens New Store in Myeongdong as an Immersive Experience Space
Creatrip Team
a year ago
Discovery Expedition, a premium lifestyle outdoor brand, has opened a new store in Myeongdong, Seoul, designed as a unique experiential space. The two-story store draws inspiration from nature's curves and textures, aimed at meeting diverse global customers. To celebrate the launch, the store offers a special promotion including a pop-up photo booth featuring actor Byeon Woo-seok, allowing visitors to take instant photos. Customers can also receive exclusive Byeon Woo-seok photocards with any purchase, while supplies last. Additionally, customers spending over 70,000 KRW (~55 USD) can enter a lucky draw to win signed merchandise from Byeon Woo-seok. The store features the Discovery 25SS collection along with bags, hats, and sneakers.
