MUSINSA Achieves 1 Trillion KRW in Revenue, Founder Returns to Lead Expansion
Creatrip Team
a year ago
MUSINSA, a leading Korean fashion platform, has reached a projected annual revenue of 1 trillion KRW following the return of its founder, Jo Man-ho, as CEO. Under Jo's leadership, the platform has strengthened its core business areas: enhancing online platform competitiveness, expanding offline stores, and increasing global reach. MUSINSA's own brand, MUSINSA Standard, has gained prominence in the SPA fashion market, growing from 5 offline stores to 19 nationwide. Additionally, the brand's tax-free sales to foreign customers have surged sixfold due to increased interest in K-fashion. MUSINSA is also expanding its beauty range, launching new brands and inking deals with international partners such as ZOZOTOWN in Japan. The company's focus on diversifying its business model and entering the global market marks significant success despite industry uncertainties.
