Byredo Expands into Korean Market with First Pop-up
Creatrip Team
a year ago
Swedish niche perfume brand Byredo is launching its first large pop-up store in Seoul's Seongsu-dong to mark its official entry into the South Korean market. The pop-up event, 'Page Blanche Seoul,' will feature the newly released 'Blanche Absolu de Parfum,' an intensified version of their iconic fragrance. The concept focuses on creating a unique journey where dreams, reality, scent, and memory intersect. Byredo aims to resonate with the growing South Korean niche perfume market after ending its partnership with Shinsegae International and entering directly via Pucci Korea, amid the country's rapid market expansion and increasing interest in unique, high-end scents.
