ABC Mart Selects In-House Models for Nike Air Max Dn8 Campaign
Creatrip Team
a year ago
ABC Mart collaborated with Nike to launch the Air Max Dn8 campaign featuring in-house employee models. This initiative aligns with the trend of 'imfluencers' in the fashion industry, blending employees and influencers ('imfluencer' is a combination of employee + influencer) to promote products. The campaign includes diverse styling content leveraging employee insights into fashion, aiming to provide authentic engagement with customers. The selected models will present styling ideas for the Air Max Dn8, available through various online channels like ABC Mart's official website and Instagram accounts.
