Haagen-Dazs Wins Luxury Brand Award for Premium Ice Cream in Korea
Creatrip Team
a year ago
Haagen-Dazs has been awarded the '2025 Korea Luxury Brand Award' in the premium ice cream category. The brand continues to lead the market by offering high-quality, fresh products, insisting on using only the finest ingredients to provide the best dessert experience. This campaign solidifies its position as a luxury ice cream brand, with an expanded portfolio beyond basic ice cream offerings, including premium desserts like macarons and ice cream cakes. Collaborative efforts with 5-star hotels, Michelin chefs, and other industry leaders further enhance its reputation. The brand's 'Sweet Luxury' global stick bar campaign highlights its unique flavor and texture, illustrating its commitment to luxury desserts.
