Rogatis, a menswear brand under Samsung C&T Fashion Division, revealed a new logo inspired by fonts from the legendary 20th-century type designer Adrian Frutiger. This is the first logo change for the brand since 2011. The new logo represents a blend of classic and modern styles with improved readability, aiming for a younger image. Rogatis, known for its balance between formal and casual styles, has chosen actor Jeong Seong-il to model their 2025 SS season collection under the theme 'CITY WALKER', focusing on sophisticated office wear. The brand intends to approach customers with more attractive designs through this renewal.
