AmorePacific and LG Household & Health Care Revamping Overseas Operations to Target US and Chinese Markets
Creatrip Team
a year ago
AmorePacific and LG Household & Health Care, two major players in the South Korean beauty industry, are focusing on restructuring their overseas operations this year. Faced with a sluggish domestic market, they aim to expand their influence in key global markets, particularly the United States and China, leveraging the strong brand competitiveness of K-Beauty. AmorePacific plans to streamline its operations in China while continuing growth in the US with brands like Laneige and Sulwhasoo. LG Household & Health Care seeks to capitalize on the popularity of its luxury brand 'The History of Whoo' in China while enhancing US market presence with young-generation-targeted brands like Belif and CNP. Both companies are enhancing their global strategy by increasing consumer touchpoints on e-commerce platforms like Amazon.
