Yoajung: Leading Dessert Sales on Delivery Platforms
Creatrip Team
a year ago
Yoajung, a premium yogurt ice cream brand, has become the top-selling brand in the dessert category on Korea's delivery platforms. Continuously achieving the number one spot from July 2023 through February 2024, even during seasons typically considered slow for desserts, Yoajung has demonstrated a strong and enduring customer base. With over 600 franchises, Yoajung introduced customizable, refreshing yogurt ice cream to Korea, establishing a long-term relationship with consumers. The brand is expanding globally, with successful store openings in Australia and Hong Kong in March. Dubbed 'soul food for baseball fans,' Yoajung offers special menu items at major baseball stadiums during the season. To maintain its popularity, the brand launches new seasonal products and collaborates with character IPs and K-pop idols, enhancing its appeal to the MZ generation (millennials and Gen Z). Yoajung aims to further strengthen connections with consumers worldwide by showcasing its identity and flavor diversity.
