Ghana Chocolate Celebrates 50th Anniversary with Brand Transformation
Creatrip Team
a year ago
Lotte Wellfood is celebrating the 50th anniversary of Ghana Chocolate by collaborating with chef An Sung-jae on a brand film and strengthening marketing efforts. A special exhibition, 'Atelier Ghana,' will display various Ghana Chocolates from the past 50 years starting late next month. Known as Korea's only company processing cacao beans for chocolate production, Lotte Wellfood has sold over 66 billion units of Ghana Chocolate since its launch. To mark the milestone, the company is enhancing its image to a 'chocolate dessert' brand with the release of 'Premium Ghana' offerings. This marketing strategy aims to broaden its consumer base and transition from a national snack to a premium dessert brand.
