Now In Korea

WHO.A.U Thrives Amidst American Casual Brands' Exit from Korea

Creatrip Team

a year ago

As American casual brands exit the Korean market, local brand WHO.A.U by E-Land has seen five consecutive years of growth, surpassing 100 billion won in sales. Its affordable prices and trendy designs have made it popular among young people, especially with the success of items like their cardigans. With plans for further expansion, WHO.A.U remains the sole survivor in the mid-low American casual segment.

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