The Birth Story of the Lexus LX 700h: Challenging Extremes
Creatrip Team
a year ago
Lexus has unveiled its first flagship SUV with a parallel hybrid system, the 'All-New LX 700h'. At a test drive event in Korea, Japanese engineers revealed the challenges of electrifying this luxury SUV, designed to perform in extreme terrains. The event showcased the model’s off-road capabilities in demanding conditions, emphasizing Lexus' craftsmanship (Takumi spirit) in achieving a lightweight design. Engineers were tasked with maintaining the performance of a previous 3.5L V6 engine while integrating hybrid technology to enhance fuel efficiency and drive power in off-road situations. Lexus Korea aims to focus on customer approach rather than just sales numbers, with plans to continue engaging with customers in challenging environments like deserts and tundras.
