Korean Baseball Collaboration Bread 'Samlip KBO Bread' Gains Popularity
Creatrip Team
a year ago
The popularity of Korean professional baseball has led to the sale of 1 million packs of 'KBO Bread' in just three days since its launch on April 20. The bread, a collaboration between SPC Samlip and the Korean Baseball Organization (KBO), features designs inspired by 9 of the 10 baseball teams in the league, excluding the Lotte Giants. Each pack includes 215 collectible stickers of team mascots and star players. With the 2025 KBO League opening games attracting nearly 110,000 spectators and selling out across five major venues, 'KBO Bread' is gaining significant attention online and driving impressive sales. The collaboration celebrates baseball's status as a national sport, as the league has maintained strong attendance records with over 10 million viewers annually.