Shinsegae Launches 'Local is Shinsegae' Hanwoo Project Highlighting Producers' Philosophy
Creatrip Team
20 days ago
Shinsegae Department Store expands its 'Local is Shinsegae' series to spotlight Hanwoo (Korean beef) as a local asset shaped by environment and producer philosophy. From July 10–16, flagship food halls in Seoul, Centum City and Daegu will feature two regional offerings: Yeonggwang's 'cheongbori hanwoo' raised on fermented barley feed and large sunlit pastures, and Gangjin's 'yeomul hanwoo' fed with traditional boiled grain porridge (a method using ingredients like sesame, oats and barley husks). The event presents uncommon specialty cuts, offers app-only coupons for discounted bulgogi, and plans future premium dining collaborations with Korean chefs and influencers to promote producers' stories and elevate local ingredients into high-end culinary experiences.
