Shinsegae Dept. Store Spotlights Regional ‘Premium Hanwoo’ with Local Feeding Traditions
Creatrip Team
20 days ago
Shinsegae Department Store is running the “Local is Shinsegae Hanwoo Project” from the 10th to 16th at several flagship food halls to showcase regional premium Korean beef (hanwoo). The event highlights producers and local feeding philosophies: Yeonggwang’s “cheongbori hanwoo” are grass-fed and raised on fermented barley (cheongbori) in large pastures for balanced meat flavor and clean fat, while Gangjin’s “yeomul hanwoo” are fed traditional boiled grain porridge (soejuk) made from sesame, oats and barley husks to improve digestion and enhance a savory, umami-rich taste. Shinsegae pairs the promotion with its “Taste the New World” campaign, offering special coupons for bulgogi and various cuts via its app, plans collaborations with notable Korean chefs for course menus, and will work with food influencers to elevate local producers and create premium culinary content.
