Musinsa Plants Flag in Taiwan — Plans 15 Stores in 5 Years
Creatrip Team
18 days ago
Musinsa, a leading Korean fashion platform, has established a local office in Taiwan to expand its business there. The company says Taiwan sales on its global store have more than doubled on average over the past three years (2023–2025), and Taiwanese visitors rank among the top three foreign customers at Musinsa offline stores. To localize operations, Musinsa will set up a dedicated team, analyze foot traffic and consumption patterns by shopping districts, and focus on opening Musinsa Standard (a Musinsa-owned apparel label) offline stores. The goal is to open about 15 stores in Taiwan within five years as part of a broader strategy to strengthen its global influence and spread K-fashion (Korean fashion).
