Lotte Chilsung's 'Saero Omija' Sells 2 Million Bottles in One Month
Creatrip Team
18 days ago
Lotte Chilsung Beverage reported that its new fruit-flavored distilled spirit 'Saero Omija' sold 2 million bottles within about a month after its late-May launch. Saero Omija is a 12% ABV distilled liquor flavored with omija (Schisandra chinensis) juice from Mungyeong, Gyeongbuk. It joins the Saero line alongside apricot and kiwi-flavored variants, known for a tangy and slightly bitter profile. While overall alcohol shipments in Korea fell in 2025, shipments of regular distilled spirits including the fruit-flavored Saero series rose 6.6%, and Saero fruit-flavor sales grew about 27% year-on-year. Lotte promoted the product with gacha machine events at around 100 venues in 20 major Seoul-area districts and a limited collaboration set with a Yongsan Korean pub. The company plans continued consumer-facing marketing in the second half of the year.
