The Nature Holdings Secures Exclusive Brompton Distribution in Korea, Targets Wellness Mobility Market
Creatrip Team
19 days ago
The Nature Holdings has signed an exclusive Korean distribution deal with UK folding-bike maker Brompton, expanding from apparel to full-range bikes, accessories and after-sales service. The five-year contract (from September to end of 2031) makes The Nature responsible for importing, retailing and building a dealer and direct retail network, plus online sales. The company plans to position Brompton as a mobility lifestyle brand aligned with wellness trends, offering heritage, urban-outdoor and active clothing lines and Brompton’s full bike lineup (Classic C, Performance P, Titanium T, Gravel G). Goals include growing combined bike-and-apparel revenue to KRW 70 billion by 2030, opening 50–60 stores nationwide with 20+ experiential flagship spaces, strengthening online channels (own mall and partnerships like Musinsa) while avoiding discount marketplaces, and expanding accessories, A/S and community activities. The move targets broader consumer adoption by appealing to wellness-minded and fashion-conscious customers across age groups.
