Wooyoungmi Debuts 2027 S/S in Paris, Expresses Korean 'Heung' Through Fashion
Creatrip Team
21 days ago
Wooyoungmi presented its 50th collection at the Paris 2027 Spring-Summer show, centering on the Korean sentiment of ‘heung’ (흥: joy, lively spirit). The collection translates this social emotion into clothing that emphasizes joy, spontaneity and rhythm, exploring the idea of ‘joy of dressing (Joie de s’habiller).’ Strong colors and aged textures give garments depth over time; diverse fabrics and leathers are treated to look sun-faded or well-worn. Stripes and checks—drawn from global cultures—appear across outerwear, shirts, bags and even headband-inspired pieces, while sheer, feather-like fabrics and marabou trimmings add lightness. Korean traditional art is reinterpreted: a crane (학) graphic from folk painting symbolizes freedom, ten longevity motifs (십장생도) appear in T-shirt graphics and denim embroidery, and elements like lotus motifs, a leather charm inspired by the hanbok accessory gwaebul norigae (괴불 노리개), and royal-jewelry–inspired details fuse Korean identity with modern luxury. The collection received attention for balancing Korean aesthetics with global sensibility on the international stage.
