Sangju’s ShineFresh Targets U.S. Retail and Dining Markets with Premium Fermented Products
Creatrip Team
20 days ago
ShineFresh, a food processor from Sangju, North Gyeongsang, showcased premium fermented products made from Sangju Shine Muscat grapes at the 2026 Summer Fancy Food Show in New York. The company demonstrated strong interest from U.S. buyers for its differentiated fermentation technology and quality, holding talks with large retailers Kroger and Central Market about private-label supply and signing an MOU with Korean-American platform Kim'C Market. Discussions are also underway with fine-dining groups including KTM and Michelin Korean restaurant Meju for ingredient supply and sample testing, and chef Edward Lee engaged in collaboration talks. ShineFresh plans fermentation classes with the Korean Cultural Center in New York to present its products as part of Korean food culture, combining product sales with storytelling about regional farming. Local government export support helped the company move from raw fruit exports to higher-value branded and processed goods, marking a notable success for Sangju’s agricultural branding and global market entry.
