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FlagFillIconNow In Korea
E-Land KiddyKiddy Opens Applications for Second-Half ‘Kiddy Crew’ Supporters
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Creatrip Team
21 days ago
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E-Land World’s parenting platform KiddyKiddy is accepting applications through July 15 for its second-half official supporter program, “Kiddy Crew.” Targeting parents raising children, the experiential program invites participants to test kids’ fashion, goods and living items from brands on the platform and promote them through SNS and in-app reviews. The program drew a 100:1 competition ratio in the first half of 2026. Selected crew members will work from August to December (about five months) completing missions such as styling content creation, posting reviews, and attending offline events; top performers receive rewards like shopping credits. This round expands short-form content activities, tripling the recently added “Kiddy Short-Form Crew” and increasing total members from 80 to 100 to reflect consumer shifts from search-driven to content-driven discovery of products. KiddyKiddy says the program lets members preview key new releases and will be paired with campaigns like “Kiddy Run” to showcase children’s brands.
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