Secrets of 640-Year-Old Italian Wine Dynasty: Curiosity and Innovation
Creatrip Team
a year ago
The Italian 'Marchesi Antinori' wine family has a 640-year history and is known as the world's oldest wine company, officially starting in Florence in 1385. CEO and head winemaker Renzo Cotarella, who recently visited Korea, emphasizes innovation and curiosity as key to their longevity. Antinori became internationally renowned by introducing novel winemaking methods in the 20th century, such as using Cabernet Sauvignon, popularizing Italian wines globally with legendary products like 'Tignanello.' Cotarella also manages acclaimed wineries in the US and Chile, blending Italian tradition with New World characteristics to create unique wines. The company continuously adapts to climate challenges by researching new techniques to maintain wine quality.
