Hotel Prices Soar Near BigBang 20th Anniversary Concert, Consumers Hit by 'Surge Pricing'
Creatrip Team
21 days ago
With BigBang’s 20th anniversary concerts due next month, hotels and motels near Goyang Stadium and surrounding subway stations have sharply increased room rates — sometimes tripling — after ticket pre-sales began. Some properties even canceled earlier bookings, allegedly to relist rooms at higher prices. The spike has spread from nearby Daehwa Station to parts of Seoul like Bulgwang Station, where many lodgings are already fully booked. Experts say price changes around big events are natural, but excessive hikes and unilateral cancellations damage market trust; platforms should disclose cancellation reasons and limit repeat offenders. Operators like Yanolja say they monitor extreme price shifts and have discussed countermeasures with government and industry stakeholders. (BigBang: popular K-pop group; Yanolja: Korean online lodging platform; BTS: another major K-pop group)
