K-Beauty Tops Amazon Bestsellers, Beats iPad and AirPods with Record Sales
Creatrip Team
5 days ago
K-beauty is rapidly becoming mainstream in the U.S., which surpassed China as South Korea’s largest cosmetics export market in H1 with $1.45 billion (20.7%). On Amazon’s Prime Day, 38 of the top 100 skincare bestsellers were Korean brands, including Mediheal’s Mediheal? (Mediq? typo in source? but APR’s Mediqueube/Mediqueub—keep brand as Mediqube), Anua, COSRX, Laneige and Byomedence. APR recorded its highest-ever sales, outselling popular electronics like iPads and AirPods on the platform. Key drivers are Korean skincare trends—“Glass Skin” (clear, luminous skin) and “Mochi Skin” (bouncy, elastic skin)—advanced ingredients such as PDRN (a skin-regenerating ingredient), strong price competitiveness (many popular items under $30), and celebrity endorsements (e.g., Kendall Jenner and Hailey Bieber). Analysts say K-beauty’s U.S. success could extend into Europe, reducing the industry’s past dependence on China and establishing the U.S. as a new growth axis for Korean cosmetics.
