Business Association Launches 'K-Vacance' Campaign to Promote Domestic Travel
Creatrip Team
22 days ago
The Korea Employers Federation held the 'Exciting K-Vacance Campaign' at Yeouido Hangang Park with the Korea Tourism Organization and Korea Fisheries and Ports Authority to encourage summer domestic travel and boost local economies. Sponsored by the Culture Ministry and the Ministry of Oceans and Fisheries, the second annual event featured family-friendly activities, prize games (e.g., onnuripay gift certificates), and booths promoting the '100×100 Project' to showcase tourist spots. Interactive programs included a stopwatch game offering up to 200,000 won in onnuri gift certificates (온누리상품권) and a pinball-style sea-village travel experience that gave instant noodles as prizes. The federation sent guidance letters to member companies urging promotion of annual leave use, visits to rural and coastal areas, workation-friendly policies (워케이션), use of domestic sites for workshops and group events, and converting overseas incentive trips to domestic ones to stimulate local tourism. Officials said they hope the campaign inspires more Koreans to plan summer vacations at home.
