Summer Sales and Seasonal Foods Hit Korean Dept Stores and Marts
Creatrip Team
23 days ago
Korean retailers launched summer sales and pop-up stores in early July offering fashion and food suited for hot, humid weather and the rainy season (jangma). Department stores like Lotte, Hyundai and Shinsegae opened promotions with discounts up to 40–50% on summer items such as jelly shoes, sunglasses, and breathable rayon bedding (ingyeon). Shoppers can find brand pop-ups—Heavenly Jelly at Lotte World Mall, Golden Dew (jewelry) anniversary deals at Hyundai, and outlet discounts at Shinsegae Simon including Versace and Brooks Brothers. Supermarkets and big-box marts (Emart, Lotte Mart) are running food fairs with up to 50% off seasonal fruits, pork belly, Korean beef, eel (jangeo), abalone (jeonbok) and ready-to-eat dishes; special deals include cheap samgyeopsal (pork belly) and whole grilled eel. The promotions run through early to mid-July at various stores and outlets.
