Diadora x Teletubbies: Playful Sportswear Collaboration Launches in Seoul
Creatrip Team
20 days ago
Italian sports brand Diadora (operated by Highlight Brands) has launched a collaboration collection with global children’s franchise Teletubbies, blending the characters’ bright colors and playful energy with Diadora’s sports heritage. The lifestyle-focused line includes 11 items—T-shirts, hats, knee socks, a foldable gym sack, tote bags, keyrings and more—featuring character graphics and Teletubbies-themed colorways (Boohbah, Tubby, Laa-Laa and Po). A highlight is the women’s modal graphic tee printed with Teletubbies wearing Diadora’s signature tutu skirt, available in four colors and cut in a cropped, tennis-inspired silhouette. The portable gym sack folds into a pouch for keyring-style carrying; the big tote uses washed vintage fabric, has a strap to secure a tennis racket, and long handles for shoulder wear. A limited Teletubbies doll keyring—with a removable tutu detail—is sold in a blind-box format for unboxing fun. Diadora will preview the collection at its Dosan flagship “Diadora 1948 Seoul” on July 3 and host mascot events, a photo zone, and hand out Teletubbies fan-decorating kits while supplies last.
