Hotels Serve Seasonal Health-Boosting Dishes to Capture Summer Demand
Creatrip Team
20 days ago
As higher-than-average summer temperatures are expected, major luxury hotels in Seoul are promoting seasonal 'boyang' (health-restoring) dishes—featuring eel, croaker (min-eo), abalone and ginseng—across fine-dining restaurants, buffets and HMR (home meal replacement) lines. Park Hyatt Seoul offers French- and Japanese-style wellness courses using domestic seasonal ingredients like abalone and freshwater eel. Lotte Hotel Seoul combines Korean, Chinese and Japanese signature dishes—such as paljin naengmyeon (cold buckwheat noodles with eight toppings)—to draw diners, noting past strong sales growth. Le Meridien Seoul targets weekday office workers with protein-focused buffet and lunch sets, while hotels expand online HMR offerings: Seoul Dragon City launched a premium packaged samgyetang (ginseng chicken soup) made with native chicken, black ginseng and specialty mushrooms for online malls and gifting platforms. The strategies aim to diversify channels, attract non-staying customers and capture rising demand for premium, convenient summer nourishment.
