Baskin-Robbins Launches Vitamin C 'Vita Frosty' Slushy
Creatrip Team
24 days ago
Baskin-Robbins announced its first-ever slushy drink, the Vita Frosty, a 600g (24oz) large-format slushy that includes vitamin C and fruit juice. Each Lemon Vita Frosty can contain up to 3,000 mg of UK-sourced vitamin C. The lineup has three flavors: Lemon Vita Frosty (bright lemon), Tropical Punch Vita Frosty (sweet-tart tropical fruits), and Mixology Vita Frosty (a blend of lemon and tropical slushes). The brand says the new slushy range, part of its new Ice Frosty category, aims to refresh customers during the hot summer and will expand with more slushy beverages that reflect customer tastes and seasonal trends.
