Korean Yogurt Brand Yoageong Tailors Menu and Service for Chinese Market
Creatrip Team
24 days ago
Yoageong, a premium yogurt dessert brand from Korea, is adapting to Chinese tastes with localized menu items and便利-focused ordering. At its Suzhou Center Plaza store, the brand offers China-only items like yogurt shakes and seasonal fruit smoothies using yangmei (楊梅, Chinese bayberry), and creative toppings such as dried-cheese (geon-cheese) for Instagrammable presentations. Stores match local shopping-mall ambiance and use QR codes for WeChat-based ordering and payment, letting customers order without queuing. Yoageong, which started in Korea as a delivery-focused shop in 2020, now runs 53 global locations across Asia, North America and Australia and plans further expansion into Southeast Asia.
