Korea Fisheries Association Promotes Seafood Consumption Campaign
Creatrip Team
a year ago
The Korea Fisheries Association announced a campaign to boost seafood consumption, introducing seafood products that cater to modern lifestyle preferences like ready-to-eat meals and items for single households. The campaign emphasizes the health benefits and convenience of seafood in line with the 'healthy pleasure' trend. Advertisements highlight the freshness and safety of Korean seafood, with efforts to build trust and expand both domestic and international markets. Online shopping options are also being developed. The association aims to enhance the recognition and appreciation of Korean seafood.
