KMPharm Accelerates Asia Push, Expands Exports to Vietnam, Malaysia and Kuwait
Creatrip Team
25 days ago
KMPharm is stepping up its Asian expansion beyond China by increasing exports to Vietnam, Malaysia and Kuwait. The company is broadening its overseas portfolio from oral care to include functional cosmetics and lifestyle brands, tailoring products to each market. Its flagship “Pororo toothpaste” continues to ship to China and Vietnam, with Chinese hygiene approval for children’s oral products secured. In the second half, KMPharm plans to expand toothpaste and cosmetics exports to China, supply ODM (original design manufacturing) mouthwash to Kuwait, and pursue OEM (original equipment manufacturing) toothpaste and mouthwash exports with Malaysian partners. The firm also launched exports of its Zerocipe scalp-care and sunscreen line (Zerocipe uses exclusive nano-graphene patented ingredient technology) to Vietnam in May. Combining OEM/ODM strengths with own-brand development, KMPharm aims to become a global life-care company by matching product strategies to local consumer trends and distribution channels.
