“A Bowl Before Departure” — Nongshim Serves Bae Hong-dong Makguksu at Incheon Airport Lounge
Creatrip Team
24 days ago
Nongshim is offering its popular Bae Hong-dong bibim noodles (spicy mixed cold noodles) at the Sky Hub Lounge in Incheon International Airport’s Terminal 2 during July and August. The limited two-month collaboration lets travelers enjoy freshly prepared Bae Hong-dong makguksu at a "live zone" in two airport lounge locations, where they can customize toppings. Visitors who share tasting reviews on social media can receive a Bae Hong-dong pouch as a giveaway. Nongshim says the pop-up aims to give summer travelers a distinctive noodle experience and strengthen the brand’s position in the bibim-myeon (mixed noodles) market.
