Olivia Lauren Launches Korea’s First AI Summer Lookbook Contest by a Women's Fashion Brand
Creatrip Team
25 days ago
Olivia Lauren, a South Korean age‑less women’s wear brand (Olivia Lauren = a popular domestic women’s clothing label), is hosting the nation’s first customer‑participation ‘AI Summer Lookbook Contest’ by a mainstream women’s fashion brand. The brand invites customers to create AI images or short-form videos (15–60 seconds) using Olivia Lauren’s summer items to reinterpret its elegant brand mood. Themes include city vacation, summer active life, and resort looks. Entries are posted on personal social media and submitted via an online form from July 1–15; winners will be announced July 30 and featured on Olivia Lauren’s official channels with cash prizes. The campaign aims to make AI a two-way creative platform that connects customer imagination with brand identity, expanding brand experience beyond traditional marketing.
