Vegan J. Launches Pop-ups at Hyundai Department Store 'Be Clean' and The Hyundai Seoul
Creatrip Team
25 days ago
Vegan K-skincare brand Vegan J. is expanding its offline presence in Korea with pop-up stores at Hyundai Department Store’s Be Clean (비클린) space and a permanent listing at The Hyundai Seoul. After earlier entries into Amazon US and Japan—and plans for Canada and Mexico—the brand will run pop-ups July 2–8 at Hyundai Mokdong, July 16–22 at Connect Hyundai Cheongju, and additional events at The Hyundai Seoul in late July and August 13–19. The Be Clean (비클린) concept highlights eco-friendly, indie clean-beauty brands, aligning with Vegan J.’s vegan skincare positioning. The pop-ups will showcase key products—desert ampoule, jelly pack, daily toner pads, hand cream, cleansing foam, and five lip balm variants—allowing visitors to test textures and finishes, plus limited-time promotions. An event giveaway includes signed Polaroid photos by singer Baekho. The company says these steps aim to deepen domestic customer engagement and strengthen offline brand experience while preparing further international expansion.
