Dr.Althea Holds Press Day at Hannam Flagship Store
Creatrip Team
a month ago
Dr.Althea, a derma skincare brand, hosted a press day at its Hannam-dong flagship store in Seoul on June 30 for media. The multifunctional space, opened last November, includes product trial areas and an in-house spa using the brand’s products. IVE member Jang Wonyoung, named the brand’s global model in March, attended for a photo call and interview. Dr.Althea shared recent results and targets: last year’s revenue was 300 billion KRW and cumulative sales from January–April this year reached 192 billion KRW. The company aims to expand globally and achieve 700 billion KRW in annual sales this year. The brand said the event showcased the store’s unique space and products and that they will run programs from this location to increase consumer engagement.
