After Running, Try This Workout? Puma Expands HYROX Lineup
Creatrip Team
a month ago
Puma has launched the AW26 HYROX Collection in South Korea, broadening its lineup of shoes and performance apparel dedicated to HYROX (an indoor fitness race combining running and functional strength exercises). The collection includes race shoes like Deviate 4 HYROX, stability-focused Velocity 5 HYROX, and the new Activate TR HYROX for HYROX training, plus moisture-wicking, quick-dry clothing designed for repeated running and strength stations. HYROX, started in Germany in 2017, now runs in 85 cities across 30 countries with over 1.3 million participants; Korea’s HYROX scene is rapidly growing—recent Incheon event drew about 15,000 participants and Puma’s pre-release racing shoe sold out. Puma is promoting the collection with global training ambassador Hong Beom-seok, collaboration programs (HYROX Puma Fam) and event-linked experiences ahead of the HYROX Seoul race. Industry observers expect the HYROX trend to expand the fitness market as people seek both competition and community.
