OFBASE Joins ‘K-Brand Glow WEEK in Rome’ with Global Partner BIJOU GROUP
Creatrip Team
25 days ago
Korean skincare brand OFBASE participated in ‘K-Brand Glow WEEK in Rome’ on June 12–13 at The St. Regis Rome to accelerate its European expansion. The event, part of a government-backed program to promote K-brands, showcased Korean beauty (K-beauty) to European consumers and buyers through exhibitions, product trials, and networking. OFBASE presented its core products alongside global distribution partner BIJOU GROUP, highlighting formulations that blend traditional Korean heritage ingredients (e.g., rice, bamboo, kelp) with high-purity active ingredients and its proprietary Tannin Exosome™ delivery technology. The brand received positive responses for its modern reinterpretation of Korean aesthetics and functional product focus, and plans to expand its global distribution and participate in more international promotions and trade shows to grow its presence in Europe and beyond.
