GOT7’s Jinyoung Named Global Model for Skincare Brand DEOPROCE
Creatrip Team
a month ago
Park Jinyoung of GOT7 (K-pop boy group) has been chosen as the global model for Korean skincare brand DEOPROCE. The brand will leverage Jinyoung’s domestic and international recognition to raise global awareness and promote its ingredient-focused philosophy, “Real Science, Real Results,” which emphasizes formulas designed from skin mechanism studies and data analysis. DEOPROCE said it will highlight its “Skintist” (skin scientist) approach to verify ingredient efficacy and technical standards for consumers worldwide. The first campaign with Jinyoung centers on two sun-care products: “UV Defense PDRN Sun Cream,” containing 99% high-purity rose PDRN aimed at UV protection and improving the skin barrier one hour after application, and “Blue Feather Tone-Up Sunscreen,” which also blocks blue light from electronic devices. Park Jinyoung debuted in 2014 with GOT7 and has since expanded into acting with roles in dramas such as Yumi’s Cells, Witch, Miji’s Seoul, and recently Shining.
